URBAN AMERICAN GIRL IS AN OPPORTUNITY TO EXPRESS OUR CULTURE THROUGH FASHION.
BUT OUR SKIN, OUR GENDER, AND OUR EXPOSED VULNERABILITIES CARRY A DEEPER HISTORY THAN OUR CLOTHES.
THEY STAND AS SILENT REMINDERS THAT IN A WORLD FILLED WITH ENDLESS MEANING EVERY PERSPECTIVE CARRIES OPPOSITION.
SO, IN A SYSTEM FILLED WITH VIOLENCE, HATE, DISCRIMINATION, DIVISION, AND ABUSE. UAG CHOOSES
SAFTEY, HUMANITY AND COMMUNITY.
URBAN AMERICAN GIRL EXIST TO SPEAK TO THOSE WHO UNDERSTAND THE IMPORTANCE OF RESPONSIBILITY, SACRIFICE AND PATIENCE.
THE BRAND ITSELF REPRESENTS THE YOUTHFULNESS THAT ONCE EXISTED IN ALL OF US.
THIS FASHION WITH AN EDGE.
A SILENT PLEDGE. A MORAL PURPOSE
TO CHALLENGE CORRUPTION.
STAND AGAINST VIOLENCE.
AND PROTECT COMMUNITY. AND STOP SPREADING HATE.
THE URBAN AMERICAN GIRL COLLECTION IS...
STITCHED FROM THE TRUTH OF WHAT IT MEANS TO EXPERIENCE RESILIENCE, REBELLION AND REBIRTH.
OUR PURPOSE IS TO REMIND THE WORLD OF URBAN AMERICA
SHARE THE CULTURE THAT GROWS THROUGH THE CONCRETE
CHALLENGE STEREOTYPES
SHINE LIGHT ON THE POWER IN OUR STORY
AND LIVE IN TRUTH, JUSTICE AND UNITY
URBAN AMERICAN GIRL™
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